Next Generation Products

Imperial Brands is committed to meeting consumer needs for Next Generation Products (NGPs) and, in doing so, seeks to make a meaningful contribution to tobacco harm reduction. 

 

Who we are

Originally founded in 2013, Nerudia quickly developed a strong track record of developing innovative nicotine products to encourage smokers to switch to less harmful alternatives.

In 2017 we became part of Imperial Brands, a dynamic fast-moving consumer goods company with 28,000 employees worldwide, and we are now Imperial’s home of Innovation for Next Generation Products.

What we do

Spanning all three NGP categories; vapour, heated tobacco and oral nicotine; we develop products driven by consumer preferences based on based on detailed market testing. 

We work cross functionally throughout all stages of product development from concept to launch and beyond, enabling fast and agile delivery from idea to shelf.

Open Innovation

 

Got a Great Idea? Let’s Work Together!

As part of our commitment to creating something better for the world’s smokers we are constantly innovating to create the next great technology for consumers. As well as our extensive in-house R&D, we are committed to Open Innovation and working with talented solution providers in mutually beneficial partnerships. 

We want to hear from organisations and individuals who have new technology, great ideas, capabilities, and products.

You can see some of our current challenges below, and you can click ‘Tell us about your innovation’ to start a discussion on how we could potentially collaborate.
 

Current challenges
 

Next-Generation Batteries & Charging

Read More

Novel Heated Tobacco Innovations

Read More

Next-Generation Heating

Read More

Novel Oral Nicotine Delivery Platforms

Read More

Novel Electronic Vapour Product Innovations

Read More

Sustainable Materials & Packaging

Read More

How it works

Part 1/5

Our Open Innovation Form is an easy way for us to collect all the key non-confidential information that allows us to assess your innovation against our business aims.
Before you begin the form, please review our terms and conditions below:

Please accept terms and conditions before proceeding*

Please provide the information below so we can get in touch with you once our assessment is complete.

This is your opportunity to tell us more about your innovation. Please give a clear overview of your technology and be sure to highlight any benefits and uniqueness.

Please tell us more about how far you have developed your innovation. This helps us identify areas in which we could add value to your innovation, and where it could fit into our business.

  • Physical Samples
  • Product Performance Data
  • Technical specifications / Drawings
  • Scientific Papers
  • Safety/Toxicology Data
  • Vapour Products
  • Heated Tobacco Products
  • Oral Nicotine Delivery
  • Other
  • Joint Development
  • Joint Venture
  • Acquisition
  • Supplier Agreement
  • Other

Thanks!

Thank you for taking the time to get in touch to share your innovation – we look forward to reviewing this.

We aim to get back to you with an initial response within 14 days.

Careers

 

 

 

Looking for a new challenge?

We’re looking for people who are passionate, creative, willing to challenge and want to succeed. Our roles are broad, and our team is diverse. Our development programme supports individuals and allows them to excel in a wide variety of roles.

Just a short drive from the hustle and bustle of Liverpool City Centre, our world class facilities include modern office spaces, laboratories, workshops and manufacturing clean rooms.

View vacancies

Contact Us

  • Registered in England and Wales no: 08815467.
  • Postal Address:

    Nerudia Ltd
    Wellington House
    Physics Road, Speke
    Liverpool, L24 9HP

  • Contact number:

    0151 909 8500

  • Email Address:

    [email protected]