Next Generation Products
Imperial Brands is committed to meeting consumer needs for Next Generation Products (NGPs) and, in doing so, seeks to make a meaningful contribution to tobacco harm reduction.
Open Innovation
Got a Great Idea? Let’s Work Together!
As part of our commitment to creating something better for the world’s smokers we are constantly innovating to create the next great technology for consumers. As well as our extensive in-house R&D, we are committed to Open Innovation and working with talented solution providers in mutually beneficial partnerships.
We want to hear from organisations and individuals who have new technology, great ideas, capabilities, and products.
You can see some of our current challenges below, and you can click ‘Tell us about your innovation’ to start a discussion on how we could potentially collaborate.
Current challenges
Thanks!
Thank you for taking the time to get in touch to share your innovation – we look forward to reviewing this.
We aim to get back to you with an initial response within 14 days.
Careers

Contact Us
- Registered in England and Wales no: 08815467.
- Postal Address:
Nerudia Ltd
Wellington House
Physics Road, Speke
Liverpool, L24 9HP - Contact number:
0151 909 8500
- Email Address: