Pivacy & Cookies

Nerudia and its affiliated companies welcome your interest in this website (  Nerudia is the company responsible for the website:

Nerudia Ltd, Wellington House, Physics Road, Speke, Liverpool, L24 9HP
Registered in England and Wales with company number 08815467

We are committed to protecting your privacy online. This Privacy Notice explains how we collect personal information, what we do with it and how we look after it.  

This website links to different sub-sites for Nerudia business, products and services, and careers, or other sites within the Imperial Brands plc companies, which may have their own privacy notices.  Please read these if you visit our sub-sites.


Cookies are small text files that are saved on your device to help the website perform a number of functions.  On your first visit to our website, you were asked to accept our use of cookies and similar technologies.  The cookies we use:


store personally identifiable information about you


store information such as passwords


(and cannot) allow us to access other information stored on your device


store information about you others could understand


compromise your security



allow us to see how many people use our website and monitor their activities


allow us to see how people arrive at our site (e.g. via search engine)


allow us to gather geographic location and browser information

Analytics cookies - our website uses Google Analytics, a web analytics service offered by Google, Inc (“Google”).  The cookies used by Google Analytics are third party cookies referred to above, and help analyse how you use the website.  The information generated by the cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.  Google will use this information to provide us with reports on website activity and other services relating to website activity.  For more information about how Google uses your personal information, please see Google’s Privacy & Terms.

To delete or stop cookies being placed on your device, please check the help menu of your internet browser.  Blocking cookies may reduce the functionality of this website.

For more choice about how your personal information is collected by Google Analytics, please go to the Google Analytics Opt-out Browser Add-on here.

Social media cookies -  This site uses these cookies when you share information to social media via the AddThis sharing button on our website or you engage with our content on or through a social networking website such as Facebook, LinkedIn or Twitter. The social network will record that you have done this. This is used for analytics purposes so we can better understand the content users are sharing.

To learn more about cookies and similar technologies, we recommend you visit:

What personal information do we collect and why?

If you contact us or make use of our personalised services (e.g. by subscribing to our email alert service), then you will be asked to give us the personal information we need to provide you with the service requested or to handle your query (e.g. your name and your contact details).

If you ask us to send you newsletters or other communications, we rely on your consent to do so.  You may withdraw your consent at any time.

We do not intentionally collect any information about visitors to this website who are under eighteen years of age.  If we become aware that a child has provided any information this will immediately be deleted from our records.

How do we store your information?

We have reasonable technical and organisational security measures in place to protect your personal information from unauthorised or unlawful use, and accidental loss, destruction or damage.

Who do we share your personal information with and where does it go?

We may share your personal information with other Nerudia and Imperial Brands plc companies worldwide or with our third party service-providers for the purpose of website hosting, and system maintenance and support.

Nerudia may also disclose your personal information to public authorities, other businesses, financial organisations or law enforcement agencies for the prevention or detection of fraud, to comply with tax obligations, or if we are required or permitted to do so by law, or if we consider disclosure necessary to protect and defend the rights, property or personal safety of Nerudia, its people, its brands or other visitors to our website.

We may decide, for strategic or other business reasons, to sell, buy, merge or re-organise our business.  In doing so, we may share information we hold about you with third parties or receive it from third parties as part of the transaction.

Your personal information will only be transferred to countries in the European Economic Area or where the recipient has confirmed an adequate level of protection for it, for instance, by contractual agreement. You can ask us about the arrangements we have in place.

How long do we keep your personal information?

We keep your personal information for as long as is necessary to fulfil the purposes for which it was collected. After that we will delete or de-identify your personal information unless we hold it to comply with our legal obligations, resolve disputes and enforce our agreements.

Your rights

We have a legitimate interest to use your information in the ways described in this Privacy Notice, for example, to respond to your enquiries, to personalise our website, and to conduct certain analytical activities.  We take appropriate steps to ensure that while we are doing this your information and your rights are protected.  You have a right within certain legal parameters to ask us:

·        to see what personal information we hold about you

·        to correct your personal information

·        to erase your personal information

·        not to use your personal information in a particular way

·        to port your personal information, and

·        to restrict how we use your personal information.

If we have asked you and you have given us permission to use your personal information in any particular way, you have the right to withdraw that permission at any time.

To exercise any of the rights above, please contact us using the contact details below.

If you have any questions, concerns or comments about the use of your personal information or relating to this Privacy Notice you should contact using the contact details below.

If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office

Third party websites we link to

Our website may contain links to other sites which are outside our control. These websites will have their own privacy policies. We are not responsible for the content of such websites or the protection and privacy of any information you provide on those websites.


By post:

The Privacy Officer
Nerudia Ltd, Wellington House, Physics Road, Speke, Liverpool, L24 9HP

Changes to our Privacy Policy

We may make changes to this Privacy Notice at any time.  We will do this by posting an updated version of the Privacy Notice on our website. We recommend that you check this page from time to time to ensure that you are aware of any changes.